A new look for Rotary's youth programs‏

Posted 
on Mar 30, 2015
 

Are you ready to make it clear how Rotary invests in youth and young adults? Rotary International is rolling out a new visual identity for our youth programs that does just that. This new look will better align Interact, Rotaract, RYLA and Youth Exchange with Rotary, making it more clear how these youth programs are connected to Rotary and an important part of our story.

Check out the new visual identity — a new, aligned visual design.

 
  • RYLA is a program that develops young leaders. Since it’s organized by Rotarians, we lead with your club or district logo featuring the Rotary masterbrand signature next to “RYLA” or the words “Rotary Youth Leadership Awards” in lowercase.
  • Rotary Youth Exchange is a program that builds cultural understanding. Since it’s organized by Rotarians, we lead with your district or multidistrict logo featuring the Rotary masterbrand signature next to “Rotary Youth Exchange” in lowercase.
  • Interact is a club for emerging leaders. These clubs are sponsored by Rotary clubs, and they’re connected to a school or a community. To show that, we put the Interact wordmark next to the Rotary wheel along with the phrase “A Rotary Sponsored Club.”
  • Rotaract is a club for young leaders, such as university students or young professionals. These clubs are Rotary partners, and they are based in universities or communities. We put the Rotaract wordmark next to the Rotary wheel with a phrase that affirms the role of Rotaractors as partners in service.

Using the guidelines (click here to view/download), there’s lots of freedom. You can put this visual design into action in different ways on T-shirts, banners, and websites. You’re also welcome to develop your own designs that share what RYLA, Rotary Youth Exchange, Interact, and Rotaract mean to you. If you do, be inspired by the fonts, colors, and ideas in our voice and visual identity guidelines to connect your creativity with Rotary’s overall design principles.

 

Click on any image to view/download